In this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and beautiful clothing post-pregnancy. With a background in social work and no business experience, she embarked on creating her brand with a modest budget, focusing on designs that cater to pregnant and nursing women. This venture led her to learn and balance entrepreneurship with motherhood.
The discussion transitions into the strategies behind Nesting Olive's expansion, particularly focusing on selling through third-party websites like Nordstrom.com. Alex talks about the challenges and opportunities of entering such marketplaces, revealing the initial 55% commission taken by Nordstrom but highlighting the benefits, such as brand visibility and credibility. This segment underscores the importance of understanding and adapting to the demands of different sales channels to maximize opportunities and brand growth.
Finally, Greg and Alex delve into the broader implications of selling on platforms like Amazon and Nordstrom.com for e-commerce businesses. Alex shares insights on managing different product lines across platforms, the impact of marketplace sales on her website, and the significance of brand recognition. The conversation concludes with advice for other entrepreneurs looking to enter retail or niche marketplaces, emphasizing the necessity of a high-quality product, determination, and the ability to navigate and comply with strict retailer policies.
Episode Links
- Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
- Alex Zimmerman LinkedIn: https://www.linkedin.com/in/alexis-zimmerman-aba91b1b8/
- Nesting Olive: https://nestingolive.com/
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