In this episode we discuss the topic of TikTok shops and their rising popularity in e-commerce was discussed with Josh and Jenna from Graceful by Design. Greg opened the episode by highlighting the discussion on influencer marketing from the previous episode and how it connects to the current topic. Josh and Jenna shared their journey from starting on Amazon to pivoting to TikTok shops, emphasizing the success they've found on the platform. They introduced their business, which focuses on selling workbooks, planners, and charts, and have recently expanded their efforts to TikTok, where they've seen significant growth.
Josh and Jenna delved into the mechanics of TikTok shops and their distinction from other e-commerce platforms. They outlined the dual nature of TikTok shops, including a brand side and a creator side, and how these platforms facilitate direct engagement with the audience. Their discussion covered the setup and optimization of TikTok shops, the importance of working with creators to boost visibility and sales, and how to leverage TikTok's features to grow their business. They also touched on the misconceptions about TikTok shops and provided advice for brands considering the platform.
The episode provided a comprehensive overview of TikTok shops, emphasizing their potential for e-commerce brands. Josh and Jenna's experience illustrated the platform's ability to offer direct access to audiences, the benefits of collaborating with creators, and the strategic approaches to leveraging TikTok for business growth. Their story serves as an encouraging example for other small businesses looking to explore new avenues in e-commerce.
Episode Links
- Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
- Jenna Coleman LinkedIn: https://www.linkedin.com/in/gracefulbydesign/
- Graceful By Design: https://gracefulbydesign.com/
- Selling On Tiktok Course: https://www.sahm-entrepreneur.com/tiktok-setup
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