Description:
On this episode we received the visit of Alex Awad (Licensing Manager at FUGA), and friend of the house and one of the most prolific minds in the Music Publishing industry in UK. With a proven-track record in remarkable companies ranging from MusicBird AG to Utopia Music, Alex helped us to navigate and understand some of the key elements of Money-Flow in TV & Radio as well as the always fascinating and complicated world of AI-Generated Music. The connectivity between PRO’s, estimating the value of plays in digital and traditional channels and creative uses of preliminary phonograms in AI-Generated Music are some of the topics we addressed in this conversation.
Detail:
(00:00:00-00:02:19) Introduction (00:02:19-00:04:32) About Alex: Professional Background (00:04:32-00:16:29) Understanding the Money-Flow of Music in TV, Radio and Digital Platforms (00:16:29-00:19:29) Estimating the Value of Plays and the Market Spread of Traditional Channels vs. Digital Platforms (00:19:29-00:00:00) Distribution Formulas: Blanket Licenses, Cultural Factors and other elements (00:22:15-00:26:17) Accuracy in PRO’s Reporting: Examples and Good Practices (00:26:17-00:31:29) Connectivity between PRO’s worldwide: Local and International Collection (00:31:29-00:40:33) PRO Registration: Domestic and Foreign, Challenges and PRO Strategy for Rewarding Talent (00:40:33-00:47:32) Upcoming Changes in the PRO ecosystem: Metadata, Blockchain & Audio-Fingerprinting (00:47:32-00:56:07) AI-Generated Music: Opinions, Legislation and Market Opportunities (00:56:07-01:10:39) Licensing and Creative Uses of Preliminary Phonograms in AI-Generated Music (01:10:39-01:13:23) Closing Words
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