Connecting and Building Reputation with Amber Wyatt

Managing your reputation is a crucial aspect of success in both business and life. Whether you aim to launch your own venture, pursue a thriving career in a medium to large-scale organization, or simply wish to be a valuable member of your community, your reputation plays a pivotal role. Selecting your associates becomes a pivotal part of this reputation management process, as not all connections are created equal. Some associations might not be the right fit for your goals or values. So, how can you discern which people are truly beneficial for your life and reputation? In this episode, I talked with Amber Wyatt, Founder of Millennial Matrix Media, a dynamic agency specializing in marketing, video production, graphics, and branding, with a strong emphasis on SEO. Our conversation delved into intriguing topics such as media bias, addressing wrongful convictions, navigating the complexities of untrustworthy business partners, and how to maintain energy alignment within the world of business.  Don't miss this enlightening discussion! --- Listen to the podcast here: Connecting and Building Reputation with Amber Wyatt Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about one aspect of business that really kind of applies to the rest of our life as well, and that is reputation. Whether you’re trying to start your own business, whether you’re trying to have a good career at a larger or even midsize company, or even if you’re just trying to be a good neighbor and have a good kind of presence in your neighborhood in your community, you need to manage your reputation and part of managing your reputation is choosing the people that you’re going to associate with because not every association is going to be equal to each other and not every connection you make is going to be equally beneficial and, unfortunately, there are some people out there that are, I don’t want to say not worth it because everyone’s worthy of something in life, but maybe not the right match for you and maybe not the right people for you to have in your life. To dive further into this topic, I’d like to introduce my guest, Amber Wyatt, the founder of Millennial Matrix Media. ---   Amber, welcome to the program.    Hi, thanks for having me.    Thank you so much for joining. Amber, we met back in April when you were providing the media for an event that I was at. Tell us a little bit about Millennial Matrix Media. There’s so many different ways that media works for so many different types of events and types of organizations.   So, we’re a full service marketing agency that focuses specifically on video production. So, I do video marketing and that’s mainly where all my clients come from but we also do graphic design for branding, we do logos, we do websites, we do copywriting, we do headshots, we do photography and events, so all of it.   So all purpose media, and, of course, there’s social media, there’s standard, old school print media, there’s new media. Do you tend to specialize in customers that do the whole package or do you tend to look for people that are more geared toward one or the other?  A lot of the clients start out like wanting professional headshots and like blogs or articles, and then we kind of like warm them up to the video, because whereas like blogs and articles may be good for the search engine optimization, putting those keywords, those industry terminologies and things like that in there, you really want to boil that down eventually into a one- or two-minute-long video, because people don’t want to read that stuff anymore. It will drive traffic to your website but if we’re really going to tell a story and we’re really going to brand you and what you do, we got to do it through video. So almost always sell the video eventually but it can start from needing a logo or needing a headshot or needing a blog or an articl...