Things are always changing in the world of advertising and marketing, so here's a State of the Union to get you caught up on everything we're clued in on (plus the usual amount of singing).
After reflecting on the state of the economy (5:15), Caleb and Dakota talk through the major changes impacting advertising at YouTube (8:40), reappraise the place of Bing as a legit platform thanks to GPT-4 (22:14) and the wider rise of AI automation tools including Bard (32:24), while hitting on everything else in between (including the current state of bath mats).
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