With more women than ever before working in the NFL, Los Angeles Rams CMO Kathryn Kai-ling Frederick sees the opportunity to elevate her historic franchise even higher.
Coming off a Super Bowl win in her first year with the team, Frederick led the marketing efforts through a rough 2022 season and just debuted new creative with Aaron Paul and Bryan Cranston ahead of a historic draft for the Rams.
Frederick joined Mollie Cahillane on Champions of Change to talk about her career path from Yahoo to Live Nation to the NFL, how to break through in a saturated sports market, engaging with community and how she’s bringing a legacy brand to new audiences.
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