On the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer.
There are brands that talk the talk, and brands that walk the walk. During Brimmer’s tenure at Ally, the financial company has committed to a 50/50 media spend across men’s and women’s sports, a pledge greatly advanced by a first-of-its-kind deal with Disney earlier this year.
In this episode, we hear how Brimmer’s collegiate soccer career helped drive her desire to create equity in the sports and media landscape, how to break the cycle of underinvesting in women’s sports and how brands and marketers can truly change the game.
Follow Mollie on Twitter: @MollieCahillane
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