Offer Your Clients Less to Make More Money with Adrienne Johnston

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February 5, 2024 • 24 mins

Welcome to the Artificial Intelligence Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Adrienne Johnston, whose career trajectory took an insightful turn when she faced the challenge of balancing a multitude of client services without a clear focus. By honing in on her expertise in presentation design, Adrienne transformed her business model. She shifted from being a jack-of-all-trades to a master of one, significantly increasing her efficiency and revenue. She brings a wealth of knowledge from her background in marketing and operations, which helped her pinpoint the lucrative niche of presentation design amidst a competitive market.

In this episode, Adrienne Johnston reveals how narrowing her focus and harnessing the power of SEO to attract clients became the cornerstones of her success. She discusses the pitfalls of mission creep in client services and the importance of specialization. From navigating the complexities of pricing strategies to building a referral network that amplifies her reach, Adrienne shares actionable insights on standing out and commanding premium rates. Join us as we delve into the strategic moves that can set you apart in a crowded marketplace and turn your specific skills into a thriving business.

Notable Quotes:

"When I looked at everything that was making me the most money, I asked myself: What do I do the fastest? What has the lowest competition? Presentation design was the answer." - [Adrienne Johnston]
"The moment I started referring out work that didn't align with my niche, that's when I began spinning fewer wheels and started gaining more traction." - [Adrienne Johnston]
"Charging a premium isn't just about asking for more money; it's about the value and the expertise that you bring to the table. It's about the confidence in your service that convinces clients they're making the right investment." - [Adrienne Johnston]
"It's a revelation when you realize that not every other professional in your field is a competitor. They can be collaborators and referrers that help your business grow." - [Jonathan Green]
"You don't need to be everything to everyone. When you specialize, you attract exactly the kind of clients you want - the kind that value your specific expertise." - [Jonathan Green]

Connect with Adrienne Johnston:

Website: adrianjohnston.com
Resource Hub: designingandthriving.com

Connect with Jonathan Green