"It took me a long time to figure out that it wasn't the wine that I was necessarily passionate about. I like the business, but what it gives me is... I'm really passionate about the connection between people, the connection between place and food and everything that wine brings as a connector. It's not necessarily the wine that I'm passionate about. I'm passionate about all the things that wine brings along with it..."
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Ben Justman is the young and inspiring Founder of Peony Lane Wine.
Committed to producing wine in its purest form - Ben farms without irrigation and embraces natural, sustainable growing practices without pesticides or herbicides. This, in turn, produces wine that fully expresses the natural complexity of our world... there’s a few lessons in this story!
Nestled in the remote town of Paonia - among the mountains of Colorado, USA - Peony Lane represents the fruition of his father’s life dream. Inspired by fleeting experiences on his grandparents’ peach farm and after searching all over the country for the right place, Ben’s dad was pulled to Paonia and in 2004, planted his first plot of Pinot Noir.
A few years later - after experiencing what we could call “post-college employment disillusionment”... Ben decided to take his natural, entrepreneurial flair and turn his father’s passion project in to a thriving business - as well as creating a lifestyle he apparently thrives on personally too!
Follow Ben on Twitter https://twitter.com/BenJustman
Read the story about building his house! https://twitter.com/BenJustman/status/1665448366292230144
Check out Peony Lane Wine at https://www.peonylanewine.com/
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