Russell Reimer | Founder & President, Manifesto Sport Management | Crafting gold medal-worthy narratives and captivating audiences

“Sport is a tool for social change that you can make [a] meaningful impact in communities, you can influence consumers.”
—  Russell Reimer

Having produced for NBC during the 2000 and 2002 Olympics, Russell Reimer recognized the power of storytelling in captivating audiences and generating interest in the games. This insight inspired him to establish Manifesto Sport Management, where he continues to tell the stories of iconic athletes, including Toronto Maple Leafs star Mitch Marner, hockey legend Mark Messier, and Olympians Mark McMorris and Hayley Wickenheiser. 

A prominent figure in Canada’s sports scene, Russell has worked with world leaders developing successful programs like Sport for Life, and spearheading the community movement, All Sport One Day, which provides free sport discovery opportunities for children.

Here are some of the highlights from the episode:

• Storytelling is incredibly powerful and the ability to craft compelling narratives and communicate effectively is essential in various areas of life.
• In a competitive environment, accepting rejection as a step toward success is crucial.
• Delivering candid feedback is key in guiding individuals toward improvement.

Enjoy!

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