Your host, Gerry Foster, talks with the CEO of Catapult Bookwriting, Mike Ulmer. Mike specializes in helping individuals uncover and share their unique stories, a skill that is invaluable in the world of branding. In this blog post, I'll share some of the key insights from our discussion, which touched on everything from baseball to taxation.
Mike delved into the importance of having a signature story and how it can be leveraged in various aspects of branding, including social media, books, and speaking engagements. Mike explained that uncovering one's story often involves digging deep into formative experiences, failures, and valuable lessons learned.
He shared an example of a business consultant who, having grown up feeling insecure about money, eventually ventured into wealth management to help others avoid that feeling. This story not only gives insight into the consultant's values and mission but also makes him more relatable and trustworthy.
To learn more about Mike's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.