When Jon Werner conceived of Bones in Motion, the first fitness tracker for runners, in 2004, he knew he had a winner. But, he also knew being an early market entrant meant that growing the business would be a marathon not a sprint.
You won't want to miss this fascinating episode and Jon's stories of chasing down his perfect customer, pacing the market, courting financial partners and tapping into the business's core value to finish on a sweet spot for pricing.
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Everyone has a story to tell and someone who needs to hear it. What better way to align your mission, your market and your message than with a story that’s uniquely yours.
Because stories matter.
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