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April 25, 2024 50 mins

About Gillian and Jason Schuler 

Gillian and Jason Schuler, the duo behind Awakened Films, are driving forces in New Jersey's production scene. Specializing in commercials, corporate films, and nonprofit videos, their journey embodies resilience and vision. Starting in 2008 amid economic challenges, they've grown into a thriving studio. They share insights into running a creative business as spouses, tackling tough issues like financial setbacks while showcasing their journey from idea to success.

Episode Highlights:

In today’s episode of "Business Unchained," we have the pleasure of sitting down with Jason and Gillian Schuler, the husband and wife duo behind Awakened Films. Our conversation is lighthearted but also deeply inspiring. 

Their philosophy centers on servanthood and maintaining an impeccable reputation, which is essential for sustaining a thriving business. As the business grows they embrace the benefits of family in business, fostering a legacy of integrity and cohesion.

“Whenever there's dramatic change in the world, opportunity is right around the corner. When the tide goes out, you also see whatever's been hidden.” - Jason, (42:23)

Gillian and Jason unashamedly delve into the heart of what it means to build a business with purpose, passion, and a people-first approach.

“Character is more important than talent; talent only gets you so far, but character can be that next part that takes you from good to great." –Gillian, (15:42).

The Schulers discuss their agility in adapting to market shifts and maintaining a positive company culture. They reflect on the rewards of risk-taking and the importance of values in their community and for future generations, making for an inspiring listen for entrepreneurial spirits.

“Somebody else's ceiling can be our floor, and we build from there.” - Gillian, (50:37)

Reference Links: 

 Schuler Social Media

Awakened Films Social Media

 In this episode:

  • - [01:40] Mother's Day plans
  • - [07:03] Starting a business
  • - [10:50] Pivotal moment
  • - [19:21] Keeping employees engaged
  • - [21:53] Delegating and growing the team
  • - [31:00] Building an evergreen business
  • - [38:50] Covid Challenges
  • - [44:26] Reflection and Lessons Learned
  • - [46:54] Values and Legacy
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