MVP: 3 Questions To Ask Yourself To Attract High Caliber Clients

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. 

In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. 

Key Highlights

• How to tailor your messaging and marketing to serve different parts of the awareness journey. 
• How to market to a higher caliber client without changing anything about your offer. 
• The key to using your unique expertise to demonstrate why your solution is the ideal fit for your clients.

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Do not miss these highlights: 

02:31 In your season of rest, recovery, and reflection, give yourself permission to be there. 

02:45 Knowing when it is time to sprint or when to start to pick up the pace in your stride or your jog. 

03:15 Build a high-revenue, high-impact, profitable coaching business, without burning yourself out. 

03:51 When it comes to your paid programs and services, make sure that you are targeting somebody who has the extra funds to invest in you and in themselves. 

04:19 It's also about people who are ready and willing to do the work they need to do to get the result that you can help them get. 

04:42 These are really important to consider when you are narrowing in on the premium version of your client and putting your time, your energy, and your resources into it. 

05:02 There are three questions that I want you to ask yourself in order to really think about who your premium client is.

05:35 To help you accelerate your results by zoning in on where the opportunity is.  

06:13 First question is how far along in their own journey my client needs to be in order for them to be a good fit for my offer. 

06:45 What we want to do is really understand where our clients are, and where ideally we want them to be in their transformative journey with us.  

08:00 I want you to ask yourself, where is my best brilliant utilized? 

08:29 When you're marketing and selling your offer as a coach, you will serve differently. 

09:23 Helping them to get to that next level, versus somebody that has just had the awareness.  

10:08 Second question that you can ask yourself is, what are they already investing in order to solve the problem that you can help them solve?

10:52 Recognize the difference between those willing to put in the work and those just expressing a desire for results.

11:22 It's super exhausting to work with people blaming you as the coach for their lack of results. 

11:35 It gives you clarity and it gives you lots of angles to draw from, in order to really think about that type of person...