What is it?
How do I fix it?
Can YOU help me fix it?
Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once.
In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now!
I get into:
- The difference between pain, problem, and solution awareness
- What your clients are feeling depends on where they are in their journey
- How to speak to your clients at different levels of awareness
- Considering where your most recent clients came from
- Speaking to just one person at a time
- And more!
Links and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
This month's Content with Character Episodes) The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business
Connect with ME! Your loyal host, Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (an intense version of Cribbage).
Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book Your Content Strategy Session with Me!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.