In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career.
Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Justin's journey from YouTube star to creator economy pioneer
- The transformative impact of a single month's AdSense earnings
- Decision to diversify income streams and enter influencer marketing
- Pivoting from YouTube to email marketing for growth
- Imposter syndrome and building a team
- Diversifying income in the creator economy
- Justin's moment of realization after a re-engagement campaign result
- Building trust with followers for successful influencer marketing
- Evolution of Creator Wizard and assembling a freelance team
- Learning from past failures to avoid ongoing business costs
- Hiring and promoting from within the community
- Focusing on 'zone of genius' tasks to drive business growth
Resources:
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