We’re joined by Francois Defour, Partner and CMO in Residence at Decibel Partners, to discuss the significance of product-led growth (PLG) in today's marketing landscape. Francois brings us through his insights on the core principles of PLG, its advantages and differences from a sales-led approach, and the potential impact of emerging technologies like AI on today’s MarTech landscape to stay ahead of the ever-evolving world of marketing.
https://www.decibel.vc/
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