Beyond Referrals: Embracing Social Media and Authenticity in Legal Marketing with Larry Nussbaum

The landscape of legal marketing is evolving rapidly. You can no longer rely solely on word-of-mouth referrals if you want to scale your practice. How do you craft a legal marketing strategy that targets your specific audience?

Invest in the areas where your potential clients are. In 2023, this means putting your marketing dollars into social media. This is an essential step to connecting with others, getting in front of potential clients, and staying top-of-mind in a competitive market.

In this episode, show hosts Matt Dolman and Stan Gipe sit down with Larry Nussbaum, attorney and President of Altman Nussbaum Shunnarah, to talk about effective legal marketing in today’s world. Larry divulges strategies for maintaining relationships, utilizing social media for business, and choosing to be authentic in a changing world. Larry also shares his thoughts on the future of legal marketing and social media and the marketing frameworks his team is working on now.

In this episode: 

• [00:31] Stan Gipe and Matt Dolman welcome today’s guest, attorney Larry Nussbaum
• [01:51] The evolution of Larry’s marketing strategy
• [04:07] Personal referrals remain impactful; however, social media marketing has become crucial in the contemporary legal marketing landscape.
• [08:04] Tips to maintain client and referral relationships
• [11:26] Larry's insights on the legal profession's future and advice for today's law school graduates
• [13:59] Leveraging social media to benefit your business
• [21:23] Marketing strategies Larry and his team are focusing on
• [24:37] Envisioning the future of online advertising and marketing

💡 Featured Guest 💡

Name: Larry Nussbaum

Title: President and Attorney at Altman Nussbaum Shunnarah

Specialty: Larry Nussbaum is a Boston-based attorney and the President of Altman Nussbaum Shunnarah. He has been named by National Trial Lawyers as one of the top 100 trial lawyers in 2018, earned recognition from Super Lawyers, and earned a perfect score on AVVO, which named him as one of Boston’s top law firms. 

Connect: LinkedIn | Instagram | Facebook | TikTok

💡 Meet Your Hosts 💡

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any...