Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.
For Further Reading:
Paleo Ad Tech (Marty’s Podcast)
House of Lies (Marty’s Book)
Listen on your favorite podcast app: https://pod.link/1715735755
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