With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.
In this episode, we dive deep on topics of-
- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
- Why your strategy should be different for loyal customers vs new customers
- Strategies to convert a one time customer into a loyal customer
- How 50% of the loyalty is built before first-time purchase via brand marketing
- How promoting best sellers on your most expensive channels lift your conversation rate
- The 30 first golden days of communication: Period to retain more customers
- What mistakes brands make which don’t help customer retention
- What metrics to use for brands to check their retention strategies
- Strategies for direct mail for ecomm brands
- Mistakes commonly made during loyalty programs
- How to strategically approach your retention in 2024
Find Alex Greifeld on -
https://twitter.com/heyitsalexP
http://nobestpractices.co/newsletter/
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