Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology.
- Secrets of the brain that are most relevant to e-commerce
- How the brain works and how it can be applied to your marketing
- Why knowing how to communicate with your customers is a game-changer
- User-buyer psychology to get more sales
- How can you apply behavioural economics to make your website and ads perform better
- Where do you begin to learn about consumer psychology
- 16 concepts to apply behavioural economics to your eCommerce business
- Why is framing your offer is important for marketing
- What is priming and why is it important for brand-building
- What is the peak-end rule in marketing?
- How choice architecture impacts your e-commerce business
- Fun idea to tackle your 404 errors page
Find Melina -
Website : thebrainybusiness.com / @thebrainybiz
Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie
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