I am privileged to host Kate Obert, styling and personal branding expert, creator of Necessary course and community, and a close friend of mine. In this episode, we dive into the captivating world of personal branding and aesthetics.
[Podcast companion guide - Visualizing Your High-Vibe Personal Brand Experience - can be downloaded here ➡️ GET THE GUIDE }
Our conversation begins with Kate discussing how she discovered a safe and resonant environment that stimulates creativity and ideas, setting the stage for her personal brand (00:04:18).
She then shares her process of discovering and defining personal style through an intuitive wardrobe audit and the creation of an inspirational Pinterest board (00:11:36). Kate emphasizes the influence of personal style on every aspect of life and the importance of tuning out social media noise. We then explore the essence of personal branding beyond reputation (00:17:28). According to Kate, documenting life and sharing your journey helps in identifying unique abilities and strengths, providing a 360 approach to style that embraces the digital sphere, personal presence, and environment.
At (00:28:06), Kate underlines the importance of aligning personal style with authenticity and brand purpose. She offers insightful tips on balancing openness with privacy and finding creative ways to foster relationships with audiences.
The idea of maintaining a uniform vibe across various moods within a brand is discussed (00:35:14). Kate underscores the necessity of personal alignment to effortlessly exude authenticity across different platforms.
The intriguing concept of silent ambassadors and sensory branding is brought up at (00:44:10). Kate explains how seemingly random items can be used strategically to create intentional and memorable brand experiences that appeal to all senses.
At (00:55:42), we delve into Kate's online course NECESSARY. This comprehensive tool helps individuals stay connected to their brand and offers them permission to pivot when required.
The significance of community feedback in personal branding is discussed at (01:00:19). Kate believes that having a sounding board for elements like mood boards and imagery ensures effective brand representation.
At (01:09:06), we learn about Kate's innovative use of AI in the form of Chat GPT for brainstorming ideas and creating mood boards. In one of the highlights of the conversation (01:11:51), Kate shares the creation process of her unique business cards. Inspired by music festivals and designed using AI, these cards resonate with her brand's aesthetics and enable deeper connections with recipients.
Towards the end (01:18:06), Kate emphasizes the importance of curating positive, interactive experiences with brand elements, fostering a sense of ownership and promoting engagement.
Lastly, we wrap up at (01:25:52) by acknowledging the simplicity yet subjectivity of personal branding. The key takeaway? Stay curious and committed to solving your audience's personal branding challenges.
Kate's question for the audience: What are some specifics that you're struggling with in your personal brand? Kate's Links: 💻 Website and 1-1 Services - https://kateobert.com 🌴 NECESSARY Course - https://www.kateobert.com/necessary 📷 Instagram - https://instagram.com/kate.obert 📺 Youtube - https://youtube.com/@kateobert
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