E26 The Value of Being Niche with Adrienne Richardson

Adrienne Richardson owns Powerplay Media, a digital marketing company specializing in Facebook and Instagram ad optimization for business growth. Due to her lead generation expertise, her clients have generated over $50 million in new revenue over the past eight years. Before becoming an entrepreneur, Adrienne served in the Air Force as a paramedic from 1995 to 2002. She later graduated magna cum laude from Rowan University with a degree in Public Relations.

 

Adrienne joins me today to explain how she got started in digital marketing and what made her pursue a career specializing in Facebook and Instagram. She reveals why she’s not in a hurry to include other social media sites as part of her services. She describes the women who inspired her to become a digital marketing specialist. She discusses the value of being niche in any industry. Adrienne also shares what it was like being an entrepreneur and a mother to a newborn.

 

“The skillset and natural abilities I have—I didn’t know they would translate into what I’m doing now in this way.” – Adrienne Richardson

 

This week on the Expensive Advice Podcast:

 

How Adrienne got started in digital marketing

Adrienne’s experience in the military and what she learned

Adrienne’s struggles with raising a child and finding work

How Adrienne learned from Facebook ads

What Adrienne hopes to accomplish soon

Adrienne’s strategy for using social media like Facebook

What Adrienne would change if she had to do it all over again

Why Adrienne hesitates using other social media sites

The value of being niche in the digital marketing space

Adrienne’s thoughts on being a mother and a business owner

 

Resources Mentioned:

 

Sandy Digital Marketing

Codie Sanchez

 

Connect with Adrienne Richardson:

 

Powerplay Media

Adrienne Richardson on LinkedIn

 

Turning Boring Money into FUN Money

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