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September 1, 2023 43 mins

Justin Gill is the founder and CEO of Bachan’s Japanese BBQ Sauce. Justin was born and raised in Sebastopol, CA and of Japanese, Portuguese, French and Irish descent. 

Justin dreamed of bringing his family sauce to market since he was a kid during the holidays. Justin, Grandmother Judy and his family would brew batches of their sauce to give out to clients of their family landscape business. Many rave reviews and requests for more and offers to purchase always followed. Justin started working on his business back in 2013 making sure that he would keep the integrity of the sauce and making it a way to truly honor his family heritage and values. We talk about the many struggles , iterations of getting through the difficulty of bringing a consumer packed goods product to market.  Six years later, his childhood dream was a reality in 2019. Justin created by Bachan‘s Japanese barbecue sauce, which is a true representation of the sauce that his family made during the holidays for so many years. 

I sat down with Justin and we talked about his childhood eats what it’s like, growing up being half Japanese, and many of the support and naysayers that he received growing the sauce company. We go over every sauce that Bachan’s currently offer, including his favorites, recipes and what it takes to create such a great sauce company and team. 

Appreciate Justin for taking the time out of his busy schedule to sit down and talk in person with me on the podcast. Having been a customer and a long time user of the sauce; this was a culmination of a few years in the making and a full circle moment. Thank you to the Bachan’s team for their continued support in my journey as well. 

https://bachans.com

Show Notes

https://www.foodoriginspodcast.com/podcast-episode-36

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