Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers

Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀

🤔 Ever struggled to define CX or understand its role in marketing?
Shelly breaks it down—CX is about the customer's journey, emotions, and expectations at every touchpoint. It's a multidisciplinary approach involving marketing, data analytics, product design, and more.

🌐 How CX and Marketing Work Hand-in-Hand
Discover the dynamic interplay between CX and marketing—beyond silos. Shelly reveals how leading organizations like Amazon, Apple, Disney, and Southwest Airlines seamlessly integrate strategies to build customer-centric cultures.

🌟 Strategic CX Insights for Marketers
Shelly's advice? Identify quick wins aligned with business KPIs, invest in digital CX, and leverage customer insights for emotional engagement. Learn from industry giants who prioritize CX for explosive growth.

🚀 2024 CX Trends You Can't Ignore
Explore the future with insights into trends like Generative AI, Smart Subscriptions, and Sentiment-Driven CX.  Look into the future landscape of customer experience with these game-changing innovations.

🔥 Meet the Expert: Shelly Chandler
With over 25 years in CX strategy, Shelly is a catalyst for driving action within organizations. Hear her wisdom on aligning CX and marketing, embracing trends, and creating unbeatable customer experiences.

🎧 Ready to Transform Your CX Game?
Join Barbara and Shelly in this insightful episode—your ticket to turning customers into advocates. Listen now for actionable CX strategies and a glimpse into the future of customer experience.

Guest Credentials:
Shelly Chandler - Senior CX Strategist, Industry Veteran, Transformative Leader.
Connect with Shelly on LinkedIn.

Host:
Barbara Rozgonyi - Communication Innovator, Founder of CoryWest Media, Digital Marketing PR Thought Leader.
Connect with Barbara on LinkedIn and visit BarbaraRozgonyi.com to book transformative training, speaking, consulting, or coaching programs.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com