Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.
I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn's presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!
What we covered:
- All things Creator Economy
- How to 10xs Instagram with TikTok insights
- Where influencer marketing is going
- How tight to niche your niche
- Case studies, including Clare Nolan
- When to use Grouped to connect communities and grow revenue
About Finn Hodgins, Founder of Grouped
Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped, a social CRM, that gives people the social feel they want, and the brands the ownership they want.
Clare Nolan, fitness influencer and co-founder of Grouped
About Barbara Rozgonyi, Host of Growing Social Now
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor si
Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,
Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
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