Bob Burg, co-author of The Go-Giver book series, joins host Jeff Lackey to discuss the power of giving and how it can help grow your business. Bob shares his journey from being a news broadcaster to becoming a successful salesperson and eventually an author and speaker.
He explains the concept of The Go-Giver, which is about shifting your focus from getting to giving and providing immense value to others. Bob emphasizes the importance of understanding the laws of value, compensation, influence, authenticity, and receptivity in building strong relationships and achieving success in business. He also shares a powerful story of a roofer who turned his struggling business around by adding value to his customers' lives.
Bob concludes by highlighting the significance of placing other people's interests first and earning their commitment through genuine care and service.
Key Takeaways:
For more information about Bob or to grab your copy of The Go-Giver, visit: https://thegogiver.com/
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Special thanks to all those who encouraged me to do this podcast, with a special thanks to my son Jeffrey who challenged/inspired me to do this podcast, Vinnie and Emmett who have helped to post and promote it, and Aubrey who has provided me with good, constructive feedback along the way! Love, Dad
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