S3 Ep21 - Target Pain, not Persona with the Founder of Blueprint, Jordan Crawford

Todays episode of Hopp on Calls welcomes Jordan Crawford, Founder of Blueprint. 

Jordan and Kevin discuss the importance of a strong intro and how it can set the tone for a successful cold call. Jordan shares his idea of incorporating hype videos into cold calling to make it more engaging. Jordan talks about the mission of Blueprint, which aims to solve the challenge of accessing the same data in sales. 

A big theme discussed in this episode is how to correctly measure the efforts of your outbound sales team. While it's easy to rely on activity metrics to gauge the productivity of your team, it's really not an effective way to look at your teams performance. Instead, focus on the metrics that matter - like connection rates, elaborate conversation, and of course - high quality meetings booked.

HIGHLIGHTS:
[00:02:03] Blueprint's approach to outbound.

[00:04:30] Sorting market by more pain.

[00:08:01] Putting people in better positions.

[00:13:05] Kevin's name popularity.

[00:16:47] The importance of warm leads.

[00:18:33] Mindset of abundance in sales.

[00:22:00] Automating go-to-market strategy.

[00:26:43] Phone call engagement strategies.

[00:30:08] Blocked phone numbers.

[00:33:27] Metricizing cold call success.

[00:36:00] Completions and productivity.

[00:40:59] Sales development and outbound strategies.

[00:43:07] Cold calling in job descriptions.

[00:46:34] Three types of target audiences.

[00:49:10] Everyone loves to buy.

[00:52:09] Cold calling and niche markets.

[00:57:27] Why them? Why now?

Connect and learn more about Jordan through this link:

LinkedIn: https://www.linkedin.com/in/jordancrawford/

Connect with Kevin:

Kevin Hopp: https://www.linkedin.com/in/khopp/

More live conversations mean more? You know the answer. Connect to your prospects in one click and go outbound effortlessly with ConnectAndSell!  https://connectandsell.com/