Are email newsletters still effective in 2024? Email best practices for small businesses.

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In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.

I’m referring to your email marketing and email newsletters.

I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.

 

Topics covered in this episode include:

• Whether email marketing and email newsletters are still worth your time
• Why it’s crucial that you diversify your marketing streams
• The difference between different types of email marketing
• How often you should be sending emails (hint: it’s more than you think!)
• What the data says about what types of emails you should be sending
• The best email service provider to use 
• The new rules you need to be aware of this year

If you are curious about email marketing in 2024, this episode is for you. Check it out now! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub 

Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/ 

Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data 

Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/

Why you shouldn’t send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails 

Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules 

Watch Cheryl Rerick’s deliverability webinar: www.kimkiel.com/cheryl

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Come to the Summer of Ease workshop: www.kimkiel.com/summer