Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media.
Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault.
Katie talks about how for businesses to be successful with email marketing, they need a plan, consistency in their communications, and to always provide more value to subscribers than what they are asking for through sales or promotions. She also talks about some common mistakes small business make when implementing email marketing.
https://littlegreenduck.co.uk/
LinkedIn: https://www.linkedin.com/in/katieskelton/
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