Ever dreamt of ditching your corporate gig to start your own creative agency? Emma, the brains behind Sparo Studios, did just that. Join us as we unravel Emma's journey from her childhood in prairies in Canada, to the bustling corporate world of Sydney, Australia to founding a thriving design agency. This isn't just a story of entrepreneurial courage—it's a playbook for leaders who want to steer their teams with authenticity and shared values.
The highlights of our conversation include Emma's honesty about three of her key leadership lessons:
1. What made her grow from a "terrible boss who churned through staff"
2. How leading with values helped her fire someone on her wedding day
3. When systems streamlined her ability to scale
We all know that values are the backbone of any successful organisation, but how do you embed them? Emma and I dig deep into how honesty, community, growth, and creativity aren't just lofty ideals at Sparo Studios; they're actionable standards that are used daily to create a culture of trust and psychological safety with the team and clients.
By the end of this chat, you'll walk away with strategies and insights to not just boost your leadership by 1%, but to create an environment where your team and business can thrive. Don't miss out on Emma's incredible journey and the valuable wisdom gained from steering a small studio to great successes.
Book your free strategy call with the Director of Sparo Studios Emma here
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Guest Bio - Emma Sparrow, Sparo Studios
Emma (Em) is the founder and creative director of Sparo Studios - a strategic design agency with an all-women team of innovative, results-driven designers, developers, and strategists.
A Canadian prairie girl who tore up her acceptance letter to business school and moved across the world to find something more. After spending 3 years working in a creativity-killing corporate role, she knew there was no opportunity for her to truly push herself and live the life she wanted to live.
So in 2019, the business came to life. After years of epic growth, the agency evolved from 1 to a team with a combined 20+ years of experience in the industry.
Outspoken leaders in strategic branding and design for established businesses — Em and her team are well known for thinking (and creating) outside the box and doing things differently.
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