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April 10, 2024 47 mins

Elizabeth welcomes Steven Salm, Founder and CEO of PLANTA Group, to discuss his journey from traditional hospitality to pioneering the plant-based dining scene. Steven shares his awakening to a plant-based lifestyle after watching “Cowspiracy'' and how it inspired him to champion change through food. He talks about growing PLANTA to 20 locations across North America with a mission to normalize plant-based living. Steven also discusses the challenges of running restaurants, cultivating an engaged workforce, and how the plant-based industry has evolved in recent years to become more accessible and delicious. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Steven: PLANTA | IG 

Mentioned: 

Cowspiracy

The Ritz Carlton 

Tonal 

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