Ride Co. Thread Goods founders and branding masters, Noël and Nic Weigel, talk with Jay and Indya about how their "2020 creative outlet" became a known brand in the BMX and alternative sports industry. Not only did they create a successful retail business, they built a brand that encouraged community during a divisive time.
Fast forward to 2024, Noël and Nic have launched re.THINK Creative Consulting, helping businesses create their own lasting brands.
Check out the Ride Co. Thread Goods website here.
Learn more about re.THINK Creative Consulting here.
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