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April 26, 2023 56 mins

Founder of THE (aka, Toby Henderson Enterprises), Intense, Sinz, Box Components, and Owner of Race Inc., Jay talks with Toby Henderson about his entrepreneurial journey from the past to current.

Because of Toby’s deep roots in the sport of BMX, the conversation unfolds about how he got into BMX racing, and mountain biking as well as the history between him, Jeff Bottema and Bob “Oz” Osborn.

If you’ve ever wondered about how the renowned Box number plate came to be, the history of the T.H.E. mountain bike fender, or what it looks like to create reputable companies, this is an episode you don’t want to miss! 

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