Join us for Season 2, Episode 9 of the Marketing Chair Side podcast by Pro Impressions Marketing as we dive into the world of lead conversion with Scott Hansen, founder and CEO of LeadSigma. Discover actionable insights on leveraging marketing strategies to drive patient growth and enhance your practice's operational efficiency.
Episode Highlights:
Lead Generation and Conversion: Learn how to increase new patient leads by up to 50% through improved marketing follow-ups and the impact of having a structured sales and marketing process within your dental practice.
The Power of Process: Scott shares his journey from managing a family orthodontic practice to developing a company that helps dental practices optimize their lead management, emphasizing the importance of a streamlined approach to sales and marketing in the dental industry.
Converting Website Traffic: Gain insights on the effectiveness of online chat services on dental websites to convert visitors into scheduled appointments, and how Scott's strategies have supported over a thousand orthodontic and dental practices.
The Sales Software Dilemma in Dentistry: Understand the unique challenges dental practices face in applying enterprise-level sales software and how LeadSigma was designed for the dental office.
Phone Handling and Scripting: Discover the critical role of phone interactions in patient conversion and how scripting can serve as training wheels for engaging potential patients.
Automation and Personal Touch: Scott discusses balancing automation with the human element in after-hours phone handling to build trust and capture high-value leads.
Efficient Patient Intake: Explore philosophies around patient intake processes and how to align them with your practice's growth objectives without pre-judging potential patients.
Long-Term Engagement and Follow-Up: Uncover the significance of nurturing leads over the long term and how consistent, multi-channel follow-up can boost appointed patients by approximately 33%.
The Ideal Client for LeadSigma: Learn whether LeadSigma is the right fit for your practice, focusing on the importance of a robust process and the value of understanding the sales cycle from inquiry to treatment. If you're interested in contacting LeadSigma, visit them at https://leadsigma.com/ (LeadSigma is not a sponsor, nor any sort of a corporate partner. They're just a friend of the Pro Impressions Marketing brand.)
This episode is a must-watch for dental practitioners seeking to enhance their marketing efforts and grow their practice. Don't miss out on the wealth of knowledge shared by Scott Hansen that could revolutionize your patient acquisition and retention strategies.
Remember, for any marketing needs specific to your dental practice, Pro Impressions Marketing is here to assist. Reach out for a consultation and take the first step towards a more prosperous practice today at https://www.proimpressionsgroup.com/.
Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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