I speak to a long time friend, Jess Hartono, who is the co-founder of an online lead generation company. She speaks about creating human-to-human relationships online, particularly over LinkedIn. Myths were debunked while Jess challenged the traditional ways of thinking about online sales.
We also discussed:
The impact of covid
Impact of solving one problem - relationship based selling
In the past, networking methods were used.
How to sell globally?
LinkedIn professional network - typically companies use it as a resume on steroids
How does an individual show up in a digital space where social selling happens in a professional space
How to optimise engagement in a professional social media
How selling is different in other social media e.g. Instagram
How to build relationship and be more ‘human’ in an online environment.
Trends are showing that an individual has to be their authentic self on professional social media
Value of personalised content to build your personal brand
Win the heart before asking for the hand
Most who engage don’t necessarily comment and ‘like’ the content
Connection made when we talk to our values and those who can relate
Production quality does not always need to be high, it needs to be authentic
Global competition for attention
Initial invest in technology (production quality)
Internal communication etiquette to run a remote global team
To leverage LinkedIn’s secret, relationships need to nurtured , you need to ‘date’ and ‘court’ before the sale.
There is always research in new technology like AI in recruitment and prospecting however, technology is not always the silver bullet
LinkedIn is in its infancy and will most likely travel the path of Facebook and Instagram monetisation
With over 18 years B2B, sales experience and having started her first marketing agency in Sydney in 2012, Jess Hartono aims marketing efforts towards an ROI! As a Bali-based 5-foot pocket rocket, Jess has coached hundreds of businesses and helped clients close
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