How a Life in Theater Birthed a Content and Branding Executive

Lia Zneimer, now Head of Brand & Content Marketing at Teal, began her professional career in a totally different field. In college, she double majored in English and theater, then post-college she worked professionally in theater in New York. She loved her time doing that, but it was a tiring lifestyle, and she wanted something more stable financially. Through a great deal of self-reflection, she ended up stepping away from theater and moving toward something new—a complete 180° career shift. She found her way into public relations with Scholastic, and later stepped into a role assisting with social media responsibilities, due to the burgeoning new form of marketing social media was becoming at the time. She worked with Scholastic for four years, then ended up accepting a role with a startup called WeWork as a social media manager, where she grew through the next five years. Follow along with Lia as she describes the trajectory of her life into her current role at Teal from the initial whiplash of her complete career pivot over a decade ago.

Connect with Lia:
Twitter: https://twitter.com/liazneimer
Instagram: https://www.instagram.com/liazneimer/
LinkedIn: https://www.linkedin.com/in/liazneimer
The MarketHer website: https://themarkether.co
The MarketHer Instagram: https://www.instagram.com/the.markether

Nonlinear is presented by Teal and hosted by our Founder & CEO, Dave Fano. At Teal, we’re building the first genuinely consumer-first platform to help people grow and manage their careers. Our goal is to empower people to land jobs they love with free tools that guide and automate the process. Learn more at tealhq.com. 

This podcast is produced by Rainbow Creative with Matthew Jones as Senior Producer and Drew MacPowell as Editor and Associate Producer. Find out more about how to create a podcast for you or your business at rainbowcreative.co