In this episode of the Path to Freedom podcast, Wes and guest Graham Chapman discuss the importance of support and guidance in the franchising industry. Graham, with over 15 years in the franchise community and roles at ZorForum and 919 Marketing, shares insights on high-impact PR, franchise development, and local digital marketing for franchisees. They delve into the structure and benefits of ZorForum's mastermind groups, which provide a collaborative space for franchisors to share experiences and solve problems, emphasizing the importance of accountability and trust. The conversation also covers the broader aspects of personal and professional development, work-life balance, and the role of supportive communities in achieving success and fulfillment in both business and personal life.
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7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
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https://youtu.be/POGx3KR7JQs
TIMESTAMPS:
Introduction to 919 Marketing and ZorForum (00:01:41)
Graham's role in franchising (00:02:39)
Whiskey Wednesday and community building (00:04:51)
Introduction to ZorForum (00:08:27)
ZorForum's structure as a franchise (00:10:12)
Value of franchise-specific groups (00:13:27)
Support for emerging franchisors (00:17:54)
Mastermind meetings and shared experiences (00:22:49)
Benefits for younger franchisors (00:23:32)
The value of experience (00:23:56)
Established and emerging franchises (00:24:56)
Category exclusive groups (00:26:07)
Group structure and culture (00:29:14)
Structured group meetings (00:33:15)
Accountability and commitment (00:37:35)
Developing relationships and commitment (00:44:49)
Franchise Ownership and Wealth Creation (00:46:31)
Becoming Our Best Selves (00:47:19)
Work-Life Balance and Intentional Energy Allocation (00:49:20)
The Value of Peer Groups in Franchising (00:51:07)
ZorForum and Franchise Community Building (00:52:18)
Personal Life and Work Balance (00:53:17)
#Franchise #ZorTribe #Franchising
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