Kaskey's Hierarchy of Needs in Medical Affairs: Steering towards Successful Product Launches
This episode of Pharma Sessions delves into the evolving role of Medical Affairs in pharmaceutical launches, emphasizing its transition from a supportive to a strategic partnership position.
Stephen Dodge, SVP of Medical Affairs at Madrigal Pharmaceuticals has launched 25 products, and shares insights into the crucial involvement of Medical Affairs in launch strategies.
The discussion translates the framework of Maslow's Hierarchy of Needs to Medical Affairs, particularly during product launches.
Key areas discussed include understanding the foundational needs of Medical Affairs, such as organizational structure and the essential skills for personnel, as well as higher-level needs like engagement with key opinion leaders, evidence generation, and publication planning. The episode also touches on the importance of transitioning from planning to execution, ensuring effective communication and ongoing refinements to meet the ultimate goal of a successful product launch.
00:00 Welcome to Pharma Sessions: The Evolution of Medical Affairs
00:33 The Impact of AI on Medical Affairs: Insights from MAPS Annual Meeting
00:58 Exploring the Hierarchy of Needs in Medical Affairs
02:16 A Deep Dive into the Medical Affairs Professional's Journey
04:57 The Strategic Role of Medical Affairs in Pharmaceutical Launches
08:24 Building the Foundation: Organizational Structure and Team Dynamics
13:32 Elevating Medical Affairs: From Strategy to Execution
27:27 The Pinnacle of Medical Affairs: Achieving Self-Actualization in Launch Success
33:02 Reflecting on the Fulfillment and Complexity of Medical Product Launches
The views expressed on this episode are our own and do not reflect those of our respective employers.
Pharma Sessions is hosted by Jonathan Kaskey
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