Why Medical Affairs Needs To Care About LinkedIn

Chris Caudle is a LinkedIn specialist for execs working in the healthcare and life sciences sectors. He helps clients to develop their personal brand, increase their visibility, leadership and reach bigger audiences using LinkedIn as their launchpad.

In this episode Chris talks about how to use social media, specifically LinkedIn. He discusses the benefits of having a strong online brand and how to make it stand out.

Chris and Jon talk give examples about using social not only for personal branding, but to actually do the work of medical affairs.

And stay tuned for the end for a full profile breakdown of someone doing an outstanding job on LinkedIn.

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Key Takeaways:

1. Build your personal brand through LinkedIn.
2. Collaborate to build an online presence.
3. Increase visibility in organization.

What You’ll Learn:

00:03:00 Grow your online presence with LinkedIn.

00:09:00 Increase visibility to influence stakeholders.

00:15:17 Humanize your organization.

00:17:16 Build a mission-based profile.

00:24:51 Collaborate to build authority.

00:25:30 Opportunities for connection.

Resources:

Jonathan Kaskey

👤 LinkedIn: www.linkedin.com/in/jonkaskey

🔗 Website: www.pharmasessions.substack.com

✉️ Email: [e-mail]

Christopher Caudle 

👤 LinkedIn: www.linkedin.com/in/christopherbcaudle

🔗 Website: www.makebusinesssocial.com

✉️ Email: [e-mail]

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🔗 Website: https://pharmasessions.buzzsprout.com/

Pharma Sessions is hosted by Jonathan Kaskey

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