Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of business outcomes rather than expected PR wins. By understanding the results that matter to an organization and aligning PR efforts to those goals, we can create strategies that drive real impact.
Amanda Hill, CEO of Three Box Strategic Communications, emphasizes the need to understand what counts as "success" for the client's organization and how PR wins can be amplified to help reach those outcomes. She highlights the significance of reaching the right people at the right time through the right channels and discusses the value of thought leadership and amplification in developing an effective PR strategy. Amanda advises PR and marketing teams to plan ahead, present content in a fresh way through each channel, and combine metrics to showcase the full impact of PR wins.
About the Guest
Three Box CEO Amanda Hill, MBA, APR, is passionate about leveraging marketing communications to drive impact for brands. An experienced strategist, she has led national and international campaigns for Fortune 500s and up-and-coming organizations. Amanda’s industry expertise and millennial leadership has been recognized regionally and globally, including being named a "40 Under 40" by the Dallas Business Journal and PRSA Dallas. Aside from her husband and their two sons, she's most proud of building an award-winning team at Three Box, recognized as one of Dallas' top agencies and Forbes' Top PR Firms in America.
About the Host
Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.
PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.
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