S4 E10 - Ariane David, PhD - Embracing Uncertainty in Transformation

In this episode of the Profound Podcast, I have the pleasure of speaking with Ariane David, PhD, an insightful thinker and academic who delves into the principles of non-positional thinking and its profound impact on personal and organizational learning. We explore how W. Edwards Deming's theories on quality and continuous improvement intersect with modern challenges in digital transformation, particularly within IT, healthcare, and manufacturing sectors.

Dr. David's introduces the four principles of non-positional thinking, beginning with the 'uncertainty principle,' which emphasizes intellectual humility and the acceptance that our perceptions and conclusions might be flawed. This acknowledgment opens the door to 'curiosity,' the second principle, fostering a desire to explore and understand rather than to confirm biases. The discussion progresses to the 'principle of discernment,' where information is analyzed critically to separate useful insights from noise. Lastly, Ariane discusses 'courage,' which is essential for challenging our own assumptions and committing to a path of genuine understanding and improvement .

Throughout the conversation, Dr. David highlights the dangers of 'adaptive learning' in organizations—learning driven by fear and survival instincts—which often prevents genuine insight and improvement. She contrasts this with 'generative learning,' which encourages a blame-free environment where mistakes are seen as opportunities for growth and learning, thereby fostering a culture that supports continuous improvement and aligns closely with Deming's philosophy.


You can find Dr. Ariane David's LinkedIn below:
https://www.linkedin.com/in/arianedavid/