The PRSA (Public Relations Society of America) Pittsburgh Renaissance Awards honor the Pittsburgh area’s best public relations, marketing, and communications campaigns and projects. This year, The Salvation Army of Western Pennsylvania and PMI Digital were recognized for their video spot for The Salvation Army’s LIGHT Project. LIGHT stands for Leading Individuals Gracefully out of Human Trafficking.
Nicole Harell, director of marketing and public relations for The Salvation Army Western PA Division, says the video—which shows that local homes, businesses, and even health care facilities can be hubs for sex and labor trafficking—was made to raise awareness of how human trafficking affects all communities.
Members from both PMI Digital and The Salvation Army accepted the award. Nicole says she was also happy to see more local nonprofits and their initiatives take part in the Renaissance Awards this year than in the past.
For more information on the LIGHT Project, visit http://salvationarmywpa.org/lightproject and follow @TheLIGHTProjectWPA on Instagram.
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