February 27, 2024 • 52 mins
Jennifer Sontag: Her journey into entrepreneurship ignited during her late teens when the lack of university opportunities led her to view entrepreneurship as a path to support her son. Growing up around her grandmother's small home bakery, she imbibed the values of independence, self-made success, and the joy of connecting with customers. Witnessing her father's health decline due to work-related stress, especially as a single parent, she decided on entrepreneurship to balance creativity with a fulfilling family life, raising her son and daughter alongside her ventures.
The inception of Italian Citizenship Concierge was driven by her grandmother's passion for Italy, despite never setting foot there. In 2015, she faced a life-altering moment, realizing the importance of living in the present. Starting the process of gaining Italian citizenship before the COVID pandemic, she turned challenges into opportunities and discovered a newfound passion for assisting others on their citizenship journeys.
Reflecting on her achievements, overcoming the odds stands out as her greatest triumph. A 19-year-old parent who owned a maternity store, she defied expectations, breaking generational patterns of abuse. The success of her business became a cornerstone for providing a stable foundation for her children, enabling them to pursue education, travel, and lead fulfilling lives. Her business wasn't merely a source of financial support; it served as a backdrop for crucial family moments, even allowing her to run it from a hospital bed during health complications. This unique blend of work and family life instilled in her children the values of hard work, sacrifice, and the importance of cherishing moments with loved ones. Her entrepreneurial journey has not only shaped her life but has been a catalyst for breaking barriers and creating a legacy of resilience and success.
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