How admission professionals must really know their school and the courage to present the details… Why sales fundamentals are the new skill set necessary to thrive…why we need kindness now more than every.
Show Tracks:
4:33 History of IECA
15:17 What admission professionals must know
32:02 Balancing personal and professional life
38:47 Secrets of leadership
44:02 What cooking means to me
48:07 My high school years
50:00 Todays injustices and the roles Independent schools must play
57: 01 How I met my wife
Mark, I am absolutely delighted to have you as my guest. I remember your warmth and kindness when I first met you, early in my career, as a young admissions officer at my first IECA Conference.
This episode is sponsored by The Independent Educational Consultants Association.
It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.
IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.
Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!
National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.
For more information on how to connect with IECA members, go to
their website/URL: www.IECAonline.com
This episode is sponsored by The School Connection.
The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.
The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.
Please reach out to them, now!
This episode is brought to you by The Independent School Chairpersons Association
Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting www.iscachairs.org
This episode is brought to you by Wynner Marketing.
They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director.
They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you
They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market.
Their precise approach guides potential families from awareness to inquiry, and to finally enroll.
They use world class methods to raise credibility and rankings by featuring you in top-tier press campaigns, optimizing your Google rankings with dynamic content.
Additionally, they create press releases, funnel and ad campaigns, SMS and email nurturing, enhance domain authority, backlink strategies, as well as engaging top-tier retainers to get you featured in platinum publications such as Forbes and Business Insider.
Furthermore, they will create a podcast branding tour to exponentially increase your exposure. They have the skills to help small non-profits to multi-million-dollar corporations.
Contact them now… they can save your schoo
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