Episode 12 - Peter Baron

Peter Barron has been a renaissance professional in the field of educational marketing and admissions… he shares the exciting directions of EMA... crucial admissions skills... recruiting generation x and millennial families... becoming a domain expert… how independent skills changed his life… as well as the key cause in his life as a parent

 

Show Tracks:

5:09 the direction of the enrollment Management Association

9:47 how admission skills relate to becoming a head of school

11:45 crucial skills for admission officers in the new era

14:15 crucial sales skills for engaging generation X and millennials

20:44 cold calling in the role of domain expert

24:00 creating a process of empathy

27:00 using the EMA student prospect list

31:20 my 3 greatest challenges

34:00 how independent schools changed my life

36:30 balancing professional and personal life

41:30 personal causes that I am passionate about

45:34 The Billboard of life

Peter is responsible for the creation and oversight of EMA's external programs as well as its membership promise. He oversees EMA's marketing and communications, member recruitment and retention, and outreach functions, as well as its leadership training programs, research, and other related strategic initiatives.

 

With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Peter joins EMA from Blackbaud, where he served as a member of the K-12 executive committee and led the business development of its K-12 partner network, working with schools, associations, and other partners to increase the value of Blackbaud products across the entire school community.

Prior to his work at Blackbaud, Peter served as the chief evangelist at WhippleHill, a cloud-based software provider to independent schools, where he developed and implemented the organization's inbound marketing strategy. He is also the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education, and AdmissionsOuest, an online resource connecting independent schools and families via a range of social media-inspired tools.

Peter has also served as the vice president of sales at inResonance, a company that provides data and web solutions for independent schools. Peter has served as a trustee for Wolfeboro, The Summer Boarding School, and participated on the Executive Committee of The Association of Boarding Schools' (TABS) North American Boarding Initiative. He is a graduate of Brewster Academy, Skidmore College (BA), and Tufts University (MAT).

 

Telephone: [phone] ‍ ‍Fax: ‍[phone] ‍Email: [e-mail]

 

Enjoy!

Tom

 

This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.

 

IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.

 

Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!

 

National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.

 

For more information on how to connect with IECA members, go to 

their website/URL: www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days