Meet Tonya Eberhart and Michael Carr. Tonya is a brand EXPERT that truly understands how brands are built and perceived. Michael is a real estate broker, brokerage owner, auctioneer with tens of thousands of homes sold under him.
These two power houses are changing the way realtors approach business.
When you start marketing yourself, you are just out there. Hey, do you know anybody who wants to buy or sell a home? If so, I'm in real estate. Well, that won't get you anywhere. WHY? There are 2 million others out there doing that same thing. So you've really gotta set yourself apart and think about it this.
When you start to market yourself, how on earth do you even know what to put into your marketing? Unless, first of all, you know who it is you're trying to attract with that marketing. And second of all, you know what it is you need to say or show in order to attract that person. If you don't know that, then you have no business marketing because all you're going to do is you're gonna spend the next 10 years outspending your competition.
Listen in to an awesome conversation and I promise you have a lot to learn in this episode.
Thank you, Tonya and Michael for an awesome conversation!
Meet Tonya and Michael: WEBSITE
Get their book: Brand Face Book
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