Trent Dressel is a sales professional and YouTuber known for his expertise in cold calling and sales development. He started his tech sales career in 2018 and quickly rose through the ranks, eventually generating $1.54 million in recurring revenue in his first nine quarters as an account executive. Trent now shares his knowledge and experience through his YouTube channel, where he provides valuable insights and tips for sales professionals.
In this episode of The Call Guys, hosts Kevin Hopp and Ronen Pessar are joined by Trent to share his journey from being a low-performing sales development representative (SDR) to becoming a successful account executive. He emphasizes the importance of volume in sales and the need to make a high number of outbound calls to achieve success. Trent also discusses the benefits of working at a larger, more established company and the value of loyalty in one's career. He provides practical advice on how to approach cold calling, including the importance of understanding your ideal customer profile and buyer personas. Trent also challenges the common belief that extensive research is necessary before making a call and shares his strategy for maximizing productivity and results.
HIGHLIGHTS QUOTES
“If you can get in close to 7:30 and start calling right around that 7:45-ish time frame, you just gotta come in and not look at your email, pull up your outreach and start making calls to start your day.” - Trent Dressel
“Not all objections are worth overcoming, but we're not here to sell you anything. We're not trying to change anything. I just want to see if I can help and I can't do that if we don't meet, let's just meet.” - Trent Dressel
“You're not just calling to call it, if they say, 'Hey, you got to go generate five meetings a month, X amount of pipeline, make all these calls,' you got to make sure those inputs will yield the best results possible.” - Trent Dressel
Find more about Trent Dressel:
LinkedIn: https://www.linkedin.com/in/trentdressel/
Connect with The Call Guys:
Kevin Hopp: https://www.linkedin.com/in/khopp/
Ronen Pessar: https://www.linkedin.com/in/rpessar/
Hone the craft of outbound sales at Cold Calling 101:
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