Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. 

If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone. 

This episode will give you the confidence and clarity to show up more boldly in your business. 

Key Takeaways:

• The importance of authenticity, what it is, what it might mean for you, and how to amplify your voice to create a deeper connection with your audience. 
• The importance of formality, what it is, what it might look like for you, and how to use it to establish credibility, build trust, and create a level of professionalism that gets noticed online. 
• The mistakes to avoid along the way so you don’t strip yourself of your unique brilliance and mold to the mainstream noise that gets overlooked and underpaid. 
• Practical strategies and techniques you can use to find your voice, explore a more authentic version of yourself, and amplify your gifts. 

Resources Referenced:

• The Flow Effect creative workshop waitlist

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.