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February 21, 2024 33 mins

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. 

I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. 

Ultimately, your business will transform when you change your relationship with selling. Tune in to this episode to begin that journey now. 

Key Takeaways:

  • The key shifts you can make in your beliefs about selling so you can share our offers with more heart and soul. 
  • How to simplify the sales process by focusing less on complicated marketing and sales systems and more on the authenticity of the results you can provide.  
  • The most important element to sales and how to instantly improve your conversions. 
  • Sell something people actually want: understanding customer pain points and aligning the offer with their desires is key to increasing sales and creating a successful business.

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 139: Becoming A Category-of-One: #3 Elevate Your Message

Episode 140: Becoming A Category-of-One #4: The Key To Amplifying Your Impact

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

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